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Schema Markup

Schema is how you talk to Google and AI in their own language. Structured data is invisible code added to your pages that tells search engines and AI exactly what your business is, what you sell, your hours, prices, reviews and answers. It's what unlocks rich results on Google and makes your business quotable by ChatGPT, Gemini and Perplexity.

From plain page to rich result

Without schema, search engines guess what your page means. With it, you state the facts precisely — and Google can show stars, prices, FAQs, opening hours and your logo directly in results.

We write clean JSON-LD, validate it against Google's tests, and connect it to your real business data — the same approach we use on this very site.

LocalBusiness.jsonld
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Business",
  "image": "/logo.png",
  "telephone": "+212 6 00 00 00 00",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Casablanca",
    "addressCountry": "MA"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "127"
  }
}
Schema types we implement

The right markup for every page

Organization
Your brand identity, logo and profiles — so your business appears as a verified entity.
LocalBusiness
Address, hours, phone and price range — powers the Google Maps and local pack listing.
Product / Offer
Prices, availability and ratings that surface directly in shopping and search results.
FAQPage
Expandable Q&A under your result — and the format AI engines love to quote.
Review / Rating
Star ratings in search that lift trust and click-through before anyone visits.
Article / Breadcrumb
Author, date and site structure that help blogs and pages rank and display cleanly.
What you get

Why structured data pays off

Rich results: stars, prices, FAQs, hours
Higher click-through from search
Quotable by ChatGPT, Gemini, Perplexity
Eligible for voice & featured snippets
Validated against Google's Rich Results Test
Works on WordPress, Shopify & custom sites

Make your pages machine-readable

We'll audit your current markup and implement the schema your site is missing.

Add schema to my site
FAQ

Schema & rich results.

What structured data is, and why it matters for Google and AI.

What is schema markup / structured data?
Schema (structured data) is invisible code added to your pages that tells search engines and AI exactly what your content means — your business, services, prices, hours, reviews and FAQs. It's written in a format called JSON-LD that machines read perfectly.
Will schema improve my Google ranking?
Schema isn't a direct ranking factor, but it helps Google understand your pages and makes them eligible for rich results — stars, prices, FAQs and more — which increase click-through. Better understanding and more clicks support stronger rankings over time.
What are rich results?
Rich results are enhanced Google listings that show extra detail — star ratings, prices, opening hours, FAQs, images or sitelinks — instead of a plain blue link. They make your result stand out and earn more clicks. Schema is what makes them possible.
Does schema help with AI search like ChatGPT and Gemini?
Yes. Structured data gives generative engines clean, trusted facts about your business, which makes you far easier to cite accurately in AI answers. Schema is one of the strongest foundations for GEO and AEO.
Which schema types does my website need?
It depends on your business, but common ones are Organization and LocalBusiness for your identity, Service or Product for what you offer, FAQPage for questions, Review for ratings, and Breadcrumb for structure. We audit your site and implement the right set.
Do you test the schema after adding it?
Always. We validate every implementation against Google's Rich Results Test and the Schema.org validator to confirm it's error-free and eligible for rich results before we consider the job done.